First Impressions Are Lasting Impressions: Why Good Bios & Photos Are So Important

Let's face it, we live in a world of first impressions. Don't you skim the photos and headlines before you decide to read the rest of the story? And doesn't that fabulous pair of shoes beautifully displayed in the window make you run inside to find out that maybe they're comfortable and affordable, maybe they're not?

Same thing goes for how your present YOURself. How you present yourself mean the difference between someone wanting to work with you, and someone not. Having literally written THOUSANDS of biographies, or more fancily coined "professional profiles," over the years, I am constantly hired to turn the facts of someone's progression and talents in life into something unique, enticing, and sellable. Marketing your business is one thing, but marketing yourself? Just as important.

Don't kid yourself. Biographies today ARE widely read, thanks to the Internet. When people Google you, or go to your company's website and "check you out," let them find you - but let them find the BEST you possible. With a grabbing, well-written bio, and an inviting, professionally taken photo. Don't send the wrong message - you can't afford to.

Princeton Psychologist have discovered that it take 1/10 of a second to form an impression of a stranger from their face and that longer exposures do not significantly alter those impressions. Read more.

Who are you and how do you want the world to see you?

Professional photographer Michael A. Robinson stresses that when you include a random photo of yourself on your bio page, you are sending an incongruent message. Prospects will read your bio and hear Expert, Knowledge, Experience, but your photo may say just the opposite. Which means, your bio will not land that

prospect, and they will NOT hire you.

See the difference? Your bio and photo are as much of a part of your brand as your logo is. Make sure your are projecting the very best image possible.