Marketing: It's Not Magic, It's No Mystery, It's a Must!

I’ve been a marketing communications writer for over 20 years. Does that make me an expert? Yes and no. Unlike a math problem, there is no one definitive solution when it comes creativity. One simply can’t put a period at the end of the writing process , which is ongoing, open-ended and ever-improving. As stated smartly by Jay Conrad Levinson, marketing guru and author of the best-selling marketing series in history, Guerilla Marketing (http://www.gmarketing.com/), the same logic applies to marketing - a vital element in any person's or business' success. “Marketing is not an event, but a process…It has a beginning, a middle, but never an end. You improve it, perfect it, change it, even pause it. But you never stop it completely.” Words of wisdom for sure.

Whether I'm reinventing my own marketing efforts for my writing business or helping clients succeed in theirs, marketing is important...and should be continuous. Time, did you say, no time? Well, join the club. But as they say, no one made a greater mistake than he who did nothing, because he could do only a little.