Research shows it's not a good idea to eliminate marketing efforts during a down economy just to save money on your bottom line. The reasoning certainly makes sense. A graphic design firm I collaborate with informed me of something really interesting: McGraw-Hill Research found that companies that maintained or increased their marketing efforts throughout the 1981-82 recession saw an average sales growth of 275% over the next five years? But those who cut their marketing saw a paltry 19% sales growth over the same time period.
Keep your name out there, while your competitors hold tight to their wallets. When the market picks up (and it will) you want to be the first people think of. Remember, out of sight, out of mind - people forget quickly when they haven't heard from you in awhile.
Subscribe to:
Post Comments (Atom)
1 comment:
I connected an article to my site
Post a Comment