Ok, so if I didn't have enough to do running a business, a household, and dealing with all the many other ongoing responsibilities of life...enter the phenomenon of social networking/marketing. Don't get me wrong - God bless the Internet for its ability to connect uus and provide unlimited opportunity (especially for a writer like me who now enjoys another whole facet of her business - website content writing!). But on the flip side - there now seems to be an inordinate amount of time spent on updating, chatting, blogging, searching, commenting, the list goes on and on - just to get yourself out there in front of cyber-strangers!
I admit it ... I'm on LinkedIn, Twitter, Facebook, Squidoo, Savor the Success, Ladies Who Launch, TeeBeeDee, and the barrage of other social networking sites out there. Google me and you'll find me all over the place. The truth is, I belabored for hours over creating profiles, making friends, viewing profiles, responding to questions, not knowing just how much an investment of time and energy it would be. The end result? Some great new relationships, and some still questionable. If it helps, I did get a few new copywriting gigs from putting myself out there, so that in itself is proof that the "system" really works. Other than that, I'd suggest "budgeting" your time for social marketing, and really focusing on which outlets you feel are best suited to you and your business. Sure, you can be out there and all over the place, but is the traffic you're attracting really valuable and meaningful? We all have our limits - you decide yours.
I admit it ... I'm on LinkedIn, Twitter, Facebook, Squidoo, Savor the Success, Ladies Who Launch, TeeBeeDee, and the barrage of other social networking sites out there. Google me and you'll find me all over the place. The truth is, I belabored for hours over creating profiles, making friends, viewing profiles, responding to questions, not knowing just how much an investment of time and energy it would be. The end result? Some great new relationships, and some still questionable. If it helps, I did get a few new copywriting gigs from putting myself out there, so that in itself is proof that the "system" really works. Other than that, I'd suggest "budgeting" your time for social marketing, and really focusing on which outlets you feel are best suited to you and your business. Sure, you can be out there and all over the place, but is the traffic you're attracting really valuable and meaningful? We all have our limits - you decide yours.
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